October 20, 2015 – Google AdWords

Getting your site to appear on the first page of a Google search results page (“SERP”) is not easy. “Search Engine Optimizing” for organic results needs to be just right for your website and takes a lot of custom tweaking. If first-page visibility is critical it may be time to start using the fee-based Google AdWords. Lets look at the many options, configurations and recommendations that Google offers. Writing effective ad copy and choosing the all-critical keywords requires careful analysis of the website content. Come and join us in this exploration!