October 15, 2013 DACS SIG meeting subject: Google Analytics
When it comes to Search Engine Optimizing, knowing how a site is performing is critical. One of the top tools these days is Google Analytics. This free software is constantly evolving and offering more information – which can be quite a challenge to decipher. Let’s go over the initial setup, and then dive into an existing Google Analytics account to explore the interface, and interpret some of the data available.