Setting up Google Analytics and Google Search Console. After a new or redesigned website is completed, the next step is to set up Google’s free tracking (Analytics) and site submissions (Search Console) for the site. Analytics gathers and process site statistics and data. Huge amount of data and statistics are made available to the site owner….
Thoughts about AdWords – how does it work? PPC = Pay Per Click. Everytime someone clicks on your ad, you pay a fee according to several variables. But what do you pay, how do you decide how much you’re willing to pay, and how likely is it someone will actually follow through and purchase the…
Getting your site to appear on the first page of a Google search results page (“SERP”) is not easy. “Search Engine Optimizing” for organic results needs to be just right for your website and takes a lot of custom tweaking. If first-page visibility is critical it may be time to start using the fee-based Google…
What are WordPress “Categories” and “Tags“, how do they differ and how are they best used? Categories: In WordPress, posts should be organized into Pre-set Categories. Categories help sort similar posts together and keep a clear structure. Every post must belong to at least one category. By default, WordPress installs with a single category: “Uncategorized”. That is only…
When it comes to Search Engine Optimizing, knowing how a site is performing is critical. One of the top tools these days is Google Analytics. This free software is constantly evolving and offering more information – which can be quite a challenge to decipher. Let’s go over the initial setup, and then dive into an…
Social media and site promotion. Improving site visibility by using and updating social media such as Facebook, Twitter and others has become an almost required part of successful SEO. Methods for installing the buttons and links differ whether on static pages or CMS pages. See below for some interesting links on the how-and-why aspects. A…
With the ever increasing use of Content Management Systems, we need to consider how well do they perform when it comes to usability and download times. With the majority of the ‘page’ being constructed on-the-fly by multiple server requests, is it faster or slower than a standard HTML page? “Fast sites increase user satisfaction and…
A good way to help optimizing a WordPress website is to use the “All-in-One SEO Pack” plugin. When activated it adds several fields to the bottom of the posts or page interface, where one can add post/page-specific details, which will override…